Digital Marketing
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google to attract more organic traffic. It involves optimizing content, keywords, website structure, and backlinks while ensuring a fast, user-friendly experience. Local SEO helps businesses rank in location-based searches. By implementing SEO best practices, websites can achieve higher rankings, increased traffic, and better online presence.
SEM (Search Engine Marketing) is a digital marketing strategy that involves promoting websites through paid advertising on search engines like Google and Bing. Google Ads is the most popular SEM platform. SEM allows businesses to quickly gain visibility, target specific audiences, and track performance. Unlike SEO, which focuses on organic traffic, SEM provides immediate results through paid ads, making it a powerful tool for driving traffic and conversions.
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